Tagged: Ben Milne

How To Measure Your Personal Branding Efforts On LinkedIn

If you know me personally, you know my crush on all things LinkedIn continues to grow. I wanted to take a moment to point out an area of their site I think is too often overlooked.

Go to your profile page on LinkedIn and scroll down a click or two. On the right, you’ll find a list of people and pictures that people also viewed. Like it or not, this is the group of people most like you in your personal / business / digital space.

What do you see? Are you impressed by who is there? Are they a bunch of strangers? Is this an accurate reflection of the image you want to convey?

With the help of an awesome AMA Iowa talk I heard from Sima Dahl, I’ve given my LinkedIn profile a major make-over during the last two weeks. The biggest take-away from that event was to be purposeful with your title as it truly is a reflection of not only who you are, but who you aspire to be. Here’s what I came up with:

Screen Shot 2013-03-11 at 11.44.52 AM

For the purposes of this post, (and since I can’t see your profile page through your own eyes) I’ll use what I saw the last time I logged in for the “People Also Viewed” section.

Josh_Fleming_LinkedIn_People_Also_Viewed

I’m personally very impressed with this list.  Here’s why…

I don’t know Korrine, but she is in the same digital marketing space I’m in and also works for an ad agency that manages a lot of agriculture business – which I do as well.

Nathan and I have known each other for a few years, and he’s a huge thought leader for social media. I’m into that.

I haven’t met Tony, but he took over for the last job I had.

ATC (That’s Angela Ten Clay) makes it rain for AMA Iowa and she’ll be my President-Elect in July. A true connecter and networker.

My friend says she has a brain crush on Ben Milne. The Dwolla story has had plenty of press, but to know Ben, is to know a guy with big ideas and the drive to pull them off. I’m down with that.

Claire and Tom are both at Lessing-Flynn (where I work), and this lets me know that if people are looking at me, they are also looking at Lessing-Flynn in general. And that PR efforts announcing Claire joining LF in December are still working. Both are good for new business opportunities and company growth.

Drew McLellan has a huge national following, speaks all over the country and straight up knows what he is doing. Nice to be associated here.

I just met Lawrence Cunningham and Tony Timm during the Business Record’s 40 Under 40 festivities. And I am of the belief that Des Moines is better for having them in our community. I love being associated with that.

I’ll abruptly end this post for fear of “Fleming is talking too much about all of the people he knows” and serve it up to you to examine your own “People Also Viewed” section. If you don’t like what you see, fix it. If you like what you see, keep on keeping on. And if you don’t know the people you’re associated with, get to know them with a simple LinkedIn request.

You can linking with me here: www.linkedin.com/in/joshfleming/

Thanks for stopping by.

 

The Roll-on Butter Story

Josh_Fleming_Roll_On_ButterThe Business Record gives all Forty Under 40 honorees a list of about 10 questions, Miss America style, that honorees may be asked upon receiving their award.

And I felt like I was prepared for all of them.

So as we’re standing in line waiting to enter the ballroom, fellow honoree, Lindsay Alderman tells me “If I get the passion question, I’m going to tell people I am passionate about passion.

I smiled.

Then I cried a little bit inside.

Because that was my answer. Passionate people make everything better and that was the way I was going to go with my answer. I didn’t think much of it at the moment, given that there was really only a 10% chance I would be asked that.

So you can guess what happened next. I get asked, “Josh, what are you most passionate about?” I took four really slow steps to the microphone trying to plot out my answer. I’m passionate about a lot of things but what could possibly trump passion?

I had an answer.

I’m going with this.

Big Ideas.” I said. “For example, I have this crazy idea for a roll-on butter product. Imagine butter in a deodorant stick and you roll it on corn cobs.” I said, making hand gestures indicating how this would work. “But the problem is that if you use it on toast, the bread crumbs get stuck on the butter and everything gets messy.

Did I just say that out loud?

I got more laughs than I anticipated. But laughs were what I was aiming for.

I think.

So there I was in front of 450 of Des Moines brightest minds hyping roll-on butter. At least I had a captive audience.

I went on to make some sense of it all.

I think.

“My ideas make people uncomfortable. Sharing your ideas with others who can make them better allows a good idea to become a great idea. Big ideas can change the world.

Or something like that.

And I supposed I gave this answer because I have always been full of big ideas, many of them bad. But in having the bravery to share my ideas, even the ridiculous ideas, a lot of people more talented than I am have made those good ideas – great. And if only 10% of your ideas are good, you might as well give people ten of them and see what sticks.

In 2010, the startup I co-created, vineme.com. It started as Tony Muse’s IDEA of photos on a timeline. I took that IDEA and ran with strategy. Ben Milne gave us validation of the IDEA. Chris Taulborg took all those IDEAS and built arguably the most beautiful website I’ve ever been a part of. And I’ve created more than a few.

Big ideas can change the world.

Now pass the roll-on-butter.