How To Measure Your Personal Branding Efforts On LinkedIn

March 27, 2013

If you know me personally, you know my crush on all things LinkedIn continues to grow. I wanted to take a moment to point out an area of their site I think is too often overlooked.

Go to your profile page on LinkedIn and scroll down a click or two. On the right, you’ll find a list of people and pictures that people also viewed. Like it or not, this is the group of people most like you in your personal / business / digital space.

What do you see? Are you impressed by who is there? Are they a bunch of strangers? Is this an accurate reflection of the image you want to convey?

With the help of an awesome AMA Iowa talk I heard from Sima Dahl, I’ve given my LinkedIn profile a major make-over during the last two weeks. The biggest take-away from that event was to be purposeful with your title as it truly is a reflection of not only who you are, but who you aspire to be. Here’s what I came up with:

For the purposes of this post, (and since I can’t see your profile page through your own eyes) I’ll use what I saw the last time I logged in for the “People Also Viewed” section.

I’m personally very impressed with this list.  Here’s why…

I don’t know Korrine, but she is in the same digital marketing space I’m in and also works for an ad agency that manages a lot of agriculture business – which I do as well.

Nathan and I have known each other for a few years, and he’s a huge thought leader for social media. I’m into that.

I haven’t met Tony, but he took over for the last job I had.

ATC (That’s Angela Ten Clay) makes it rain for AMA Iowa and she’ll be my President-Elect in July. A true connecter and networker.

My friend says she has a brain crush on Ben Milne. The Dwolla story has had plenty of press, but to know Ben, is to know a guy with big ideas and the drive to pull them off. I’m down with that.

Claire and Tom are both at Lessing-Flynn (where I work), and this lets me know that if people are looking at me, they are also looking at Lessing-Flynn in general. And that PR efforts announcing Claire joining LF in December are still working. Both are good for new business opportunities and company growth.

Drew McLellan has a huge national following, speaks all over the country and straight up knows what he is doing. Nice to be associated here.

I just met Lawrence Cunningham and Tony Timm during the Business Record’s 40 Under 40 festivities. And I am of the belief that Des Moines is better for having them in our community. I love being associated with that.

I’ll abruptly end this post for fear of “Fleming is talking too much about all of the people he knows” and serve it up to you to examine your own “People Also Viewed” section. If you don’t like what you see, fix it. If you like what you see, keep on keeping on. And if you don’t know the people you’re associated with, get to know them with a simple LinkedIn request.

You can linking with me here: www.linkedin.com/in/joshfleming/

Thanks for stopping by.

 

Written by joshfleming Posted in Crap I Think About, Professional Development, Seriously Tagged with AMA Iowa, Angela Ten Clay, Ben Milne, Business Record 40 Under 40, Claire Celsi, Drew McLellan, Korrine Skinner, Larence Cunningham, Lessing-Flynn, LinkedIn, Nathan Wright, Sima Dahl, Tom Flynn, Tony Takla